'Treat licensing as an activity in its own right: It’s not something you can do on the side' 15-Nov-2018 By Gill Hyslop BakeryandSnacks chats to Marta Ballesteros and Christine Cool who co-manage the licensing division of confectioner Perfetti van Melle about the 20-year brand-licensing ride they have had the Chupa Chups lollipop brand.